Privacy policy
PRIVACY POLICY
1. ABOUT THIS PRIVACY POLICY
Modern Viking Pty Ltd, referred to in this Privacy Policy as “Modern Viking”, “we”, “us” or “our”, respects the privacy of our customers and website visitors.
This Privacy Policy explains how we collect, hold, use, disclose and protect personal information when you:
• Visit or interact with our website
• Create or use a customer account
• Purchase, preorder, return or exchange a product
• Request engraving or personalisation
• Contact customer support
• Subscribe to marketing
• Submit a review, photograph, video or other content
• Participate in a promotion, referral, affiliate or loyalty program
• Complete age, identity or eligibility verification for a restricted product
• Report a product fault, injury, damage or safety concern
Our online store is operated through Shopify and is available at modernviking.com.au.
We manage personal information in accordance with applicable privacy laws. Where the Privacy Act 1988 and the Australian Privacy Principles apply to Modern Viking, this document is our Australian Privacy Principles Privacy Policy.
This Privacy Policy explains our information-handling practices. It does not, by itself, constitute consent to receive marketing or consent to any collection, use or disclosure that legally requires separate consent.
2. PERSONAL INFORMATION WE MAY COLLECT
The personal information we collect depends on how you interact with Modern Viking.
IDENTITY AND CONTACT INFORMATION
This may include:
• Your name
• Email address
• Telephone number
• Billing address
• Delivery address
• Customer account information
• Communication preferences
• Information provided by a person purchasing a gift for you
ORDER AND TRANSACTION INFORMATION
This may include:
• Products ordered
• Product options and variations
• Order numbers
• Purchase dates
• Delivery and tracking information
• Payment status
• Refund, return and warranty information
• Discount, free-gift and promotional eligibility
• Customer-service records
• Fraud-prevention and order-risk information
Payment-card transactions are processed through Shopify Payments or other authorised payment providers. Modern Viking does not ordinarily receive or store complete payment-card numbers.
PERSONALISATION INFORMATION
Where you order an engraved, personalised or customised product, we may collect:
• Names, initials and dates
• Messages, phrases and symbols
• Font and placement selections
• Uploaded artwork, photographs or files
• Personalisation instructions
• Customer approvals or confirmations
Customers should not include unnecessary sensitive or confidential information in personalisation requests or uploaded files.
You must have the authority to provide any names, photographs, artwork or other personal information relating to another person.
AGE, IDENTITY AND ELIGIBILITY INFORMATION
Where reasonably required for a knife, sword, axe or another restricted product, we may collect:
• Date of birth
• Confirmation that the purchaser is at least 18 years old
• Identity-verification results
• Limited information from an identification document
• Delivery-recipient information
• Evidence of a permit, approval, exemption or other legal eligibility where applicable
• A record that verification was successfully completed
We aim to collect and retain only the information reasonably required to complete the verification, prevent unlawful supply and maintain appropriate transaction records.
Where practical, we may retain a record that verification was completed rather than retaining a complete copy of an identification document.
CUSTOMER-SERVICE, WARRANTY AND SAFETY INFORMATION
When you contact us about an order, product or incident, we may collect:
• Your enquiry and correspondence
• Photographs or video of a product
• Packaging and delivery photographs
• Information about a product fault
• Information about property damage
• Information about an injury that you choose to provide
• Product batch, supplier or manufacturing information
• Insurance, investigation or recall-related information
• Information required to assess a return, refund, warranty or consumer-law claim
Health-related or other sensitive information provided in connection with a safety incident will be used only where reasonably necessary to:
• Investigate and respond to the incident
• Meet insurance or legal obligations
• Undertake corrective or product-safety action
• Manage a legal claim
• Protect customers and members of the public
REVIEWS, REFERRALS AND SUBMITTED CONTENT
This may include:
• Product reviews
• Star ratings
• Photographs and videos
• Social-media usernames
• Referral information
• Affiliate identifiers
• Promotional participation
• Communications relating to submitted content
• Permissions associated with using that content
WEBSITE, DEVICE AND USAGE INFORMATION
When you use our website, information may be collected automatically, including:
• Internet Protocol address
• Browser and device type
• Operating system
• Approximate location derived from an Internet Protocol address
• Pages viewed
• Links selected
• Search activity
• Session duration
• Cart and checkout activity
• Referral source
• Advertising interaction
• Cookie and similar technology identifiers
• Fraud and security signals
We do not intentionally collect precise device-location information unless it is required for a particular feature and appropriately disclosed.
ANONYMOUS OR PSEUDONYMOUS INTERACTIONS
You may browse parts of our website without identifying yourself.
It may not be practical to remain anonymous or use a pseudonym when you:
• Place an order
• Request delivery
• Request personalisation
• Make a payment
• Request a refund or warranty remedy
• Purchase an age-restricted product
• Ask us to locate or correct an account or transaction record
3. HOW WE COLLECT PERSONAL INFORMATION
We may collect personal information:
• Directly from you during checkout, account registration or customer support
• Through engraving, product-option and personalisation forms
• Through review, referral, promotional or competition forms
• Automatically through cookies, pixels, analytics tools and website technologies
• From Shopify and connected ecommerce applications
• From payment providers
• From delivery and logistics providers
• From advertising, social-media and marketing platforms
• From review, referral and affiliate systems
• From fraud-prevention or age-verification providers
• From another person where they purchase a gift or provide delivery details for you
• From insurers, professional advisers or authorities where relevant
• From publicly available sources where lawful and reasonably necessary
Where someone provides personal information about another person, they should have authority to provide that information and should ensure that the other person understands how it will be used.
4. WHY WE COLLECT AND USE PERSONAL INFORMATION
We may collect, hold, use and disclose personal information to:
• Process and fulfil orders
• Personalise or engrave products
• Process payments, refunds, returns and warranty claims
• Arrange delivery and provide tracking
• Communicate about orders and preorders
• Operate customer accounts
• Provide customer service
• Investigate delivery problems and product faults
• Verify age, identity or legal eligibility for restricted products
• Prevent fraud, payment abuse and security incidents
• Administer promotions, gifts, reviews, referrals and affiliate programs
• Improve products, customer service and website performance
• Measure website activity and advertising effectiveness
• Provide relevant advertising where permitted
• Send marketing where consent or another lawful basis exists
• Maintain business, financial and taxation records
• Establish, exercise or defend legal claims
• Respond to insurers, professional advisers, regulators or authorities
• Investigate product-safety incidents
• Conduct recalls, warnings or other corrective action
• Detect unlawful, abusive or unauthorised activity
• Protect Modern Viking, our customers and members of the public
• Meet legal, regulatory, payment-provider and carrier obligations
We aim to collect only information that is reasonably necessary for the relevant business purpose.
Where the law requires consent for a particular use, disclosure or communication, we will seek or rely on consent in accordance with the applicable requirements.
5. SHOPIFY AND CONNECTED SERVICE PROVIDERS
Our online store is hosted and supported by Shopify.
We also use third-party providers to operate different parts of the website and business.
Depending on the services enabled at the relevant time, these providers may support:
• Payment processing
• Email and SMS communications
• Delivery and tracking
• Customer reviews
• Product options and personalisation
• Bundles and promotional offers
• Affiliate and referral programs
• Website analytics and session measurement
• Advertising and conversion measurement
• Fraud prevention
• Age or identity verification
• Customer support
• Website security
• Search optimisation
• Cloud hosting and data storage
Current examples may include:
• Shopify
• Omnisend
• Microsoft Clarity
• Loox
• UpPromote
• Avis Product Options
• Kaching Bundles
• Australia Post and other delivery providers
• Payment providers
• Fraud-prevention and verification providers
These providers may receive or access personal information only to the extent reasonably necessary to perform their services, comply with applicable law, protect their systems or perform another function explained in this Privacy Policy or their own privacy terms.
Our service providers may use subcontractors or infrastructure operated by other organisations.
6. COOKIES AND SIMILAR TECHNOLOGIES
We and our service providers may use:
• Cookies
• Pixels
• Local storage
• Tags
• Software development kits
• Session-recording technologies
• Similar website technologies
These technologies may be used for:
• Essential website operation
• Shopping-cart and checkout functionality
• Remembering customer preferences
• Fraud prevention and website security
• Website analytics
• Session and interaction analysis
• Advertising measurement
• Affiliate and referral attribution
• Personalising website content
• Measuring the effectiveness of campaigns
Microsoft Clarity and similar analytics services may collect information about website interactions, including clicks, scrolling, navigation and general session behaviour.
We use this information to understand website performance, identify website problems and improve the customer experience.
Where required, non-essential cookies and advertising technologies will be managed through available consent or privacy controls.
You may restrict cookies using your browser or available website privacy settings.
Disabling essential cookies may prevent parts of the website, cart or checkout from operating correctly.
7. MARKETING COMMUNICATIONS
We may send promotional email or SMS communications where:
• You have provided consent
• Consent may lawfully be inferred
• Another legal basis permits the communication
Marketing consent is separate from communications reasonably necessary to:
• Process or fulfil an order
• Provide payment or delivery information
• Respond to customer support
• Provide a safety warning or recall notice
• Manage a refund, return or warranty matter
• Meet a legal obligation
Marketing communications sent by or on behalf of Modern Viking will identify the sender and provide an appropriate unsubscribe method.
You may unsubscribe using the link or instructions contained in the communication or by contacting:
support@modernviking.com.au
An unsubscribe request does not prevent us from sending necessary transactional, legal, security, recall or customer-service communications.
Modern Viking remains responsible for marketing communications sent on its behalf by a service provider to the extent required by law.
We may retain an appropriate record of marketing consent, withdrawal and suppression preferences to demonstrate compliance and ensure that an unsubscribe request continues to be respected.
8. REVIEWS AND CUSTOMER CONTENT
Where you submit a review, photograph, video or other customer content, we may use, moderate and display that content in accordance with:
• The permission provided when it was submitted
• Our Terms of Service
• The terms displayed by the review or submission platform
• Applicable privacy, intellectual-property and consumer laws
A public review may display:
• The name or nickname submitted
• The rating
• Review text
• Submitted images or video
• The date of the review
• A verified-purchase indicator where applicable
Do not include information in a public review that you do not want publicly displayed.
You may contact us if you believe submitted content contains personal information that should be corrected, removed or restricted.
Removing content from the Modern Viking website may not automatically remove copies previously shared with or published through an independent third-party service.
9. DISCLOSURE OF PERSONAL INFORMATION
We may disclose personal information to:
• Shopify and connected ecommerce providers
• Payment providers and financial institutions
• Australia Post and other delivery providers
• Email, SMS and customer-communication providers
• Review, referral and affiliate platforms
• Analytics and technology providers
• Advertising and social-media platforms
• Fraud-prevention and verification services
• Insurers and claims investigators
• Accountants, lawyers and other professional advisers
• Manufacturers or suppliers where reasonably necessary to investigate a product issue
• Government bodies, regulators, law-enforcement agencies or courts where required or authorised by law
• A purchaser or adviser involved in a proposed sale, restructuring or transfer of the business, subject to appropriate confidentiality protections
We do not sell customer lists as a standalone commercial product.
Some advertising and analytics providers may process online identifiers, device information and website-interaction information as explained in this Privacy Policy.
Privacy laws in some jurisdictions may use broader definitions of “sale”, “sharing” or targeted advertising. Where those laws apply, customers may have additional rights or opt-out options.
We may also disclose information where reasonably necessary to:
• Prevent a serious threat to health or safety
• Investigate fraud or unlawful activity
• Protect our legal rights
• Enforce an agreement
• Respond to a valid legal process
• Conduct a product recall or safety investigation
10. OVERSEAS PROCESSING AND DISCLOSURE
Personal information may be processed in Australia and overseas.
Some service providers may store, process or access personal information outside Australia.
Likely overseas locations may include:
• Canada
• The United States
• Countries within the European Economic Area
• Israel
• Singapore
• Other countries in which our technology, marketing, payment, logistics or support providers operate
The exact processing location may change when a provider changes its infrastructure, corporate structure or subcontractors.
Where applicable law requires it, we will take reasonable steps concerning overseas disclosures and the protection of personal information.
Using a service provider with overseas systems does not remove Modern Viking’s responsibilities where those responsibilities cannot lawfully be excluded.
11. AUTOMATED TOOLS, FRAUD SCREENING AND ORDER REVIEW
Modern Viking and its service providers may use automated tools to assist with:
• Payment-risk assessment
• Fraud detection
• Spam and security protection
• Address validation
• Age-verification checks
• Product recommendations
• Advertising and audience measurement
• Identifying unusual order activity
• Deciding whether an order requires manual review
The kinds of information used may include:
• Order and transaction details
• Payment status
• Delivery address information
• Device and network information
• Account history
• Verification results
• Fraud and security signals
• Previous interactions with the website
An automated result may cause an order to:
• Be temporarily held for review
• Require additional information
• Require age or identity verification
• Be referred for manual assessment
• Be declined or cancelled where supply cannot lawfully or safely proceed
Where reasonably appropriate, a person may review the relevant circumstances before an order is refused or cancelled.
Where an automated process makes, or substantially assists in making, a decision that could reasonably be expected to significantly affect a person’s rights or interests, we will provide the information and safeguards required by applicable law.
12. SECURITY
We take reasonable technical, organisational and physical measures to protect personal information from:
• Misuse
• Interference
• Loss
• Unauthorised access
• Unauthorised modification
• Unauthorised disclosure
Measures may include:
• Encrypted website connections
• Account and password controls
• Restricted access
• Payment-provider security
• Staff and contractor access limitations
• Monitoring
• Fraud-detection tools
• Secure service providers
• Appropriate record-retention controls
No website, transmission or storage system can be guaranteed to be completely secure.
Customers should:
• Keep account credentials confidential
• Use strong and unique passwords
• Sign out of shared devices
• Contact us promptly if unauthorised account activity is suspected
Where a data breach occurs, we will investigate and take appropriate corrective action.
Where legally required, we will notify affected individuals and the relevant regulator.
13. RETENTION AND DESTRUCTION
We retain personal information only for as long as reasonably necessary for purposes including:
• Fulfilling and documenting orders
• Maintaining personalisation records
• Providing customer support
• Processing returns, warranties and consumer-law claims
• Taxation, accounting and financial reporting
• Fraud prevention
• Age and eligibility verification
• Safety investigations and recalls
• Insurance
• Dispute resolution and legal claims
• Compliance with legal and regulatory obligations
• Maintaining unsubscribe and suppression records
Retention periods vary according to:
• The type of information
• Why the information is held
• The nature of the transaction
• Applicable legal requirements
• Fraud, safety, insurance and dispute risks
We do not ordinarily retain complete identification documents longer than reasonably required where a verification result or limited record is sufficient.
When personal information is no longer reasonably required, we may:
• Delete it
• Securely destroy it
• De-identify it
This is subject to legal, accounting, fraud-prevention, product-safety, insurance, dispute and record-keeping requirements.
14. ACCESS AND CORRECTION
You may contact us to:
• Request access to personal information that we hold about you
• Ask us to correct information that is inaccurate, out of date, incomplete, irrelevant or misleading
• Update account or contact information
• Ask for an explanation of how particular information is being handled
We may need to verify your identity before providing access or changing information.
We may ask for enough information to identify the relevant:
• Customer account
• Order
• Communication
• Verification record
• Other business record
In limited circumstances, we may lawfully refuse access or correction.
Where applicable, we will explain:
• The reason for the refusal
• Available complaint options
• Whether a notation can be added to the relevant record
To request access or correction, contact:
support@modernviking.com.au
15. DELETION AND OTHER PRIVACY REQUESTS
You may request:
• Deletion
• Restriction
• Objection
• Withdrawal of consent
• Data portability
• An opt-out
• Another privacy action
These rights apply where available under the law governing the particular request.
Some information may need to be retained for:
• Legal obligations
• Transaction records
• Taxation and accounting
• Fraud prevention
• Age-verification records
• Product-safety investigations
• Recalls
• Insurance
• Dispute resolution
• Establishing or defending legal claims
• Maintaining an unsubscribe record
Withdrawing marketing consent does not require deletion of legitimate order, transaction, safety or legal records.
Customers in certain international jurisdictions may have additional privacy rights.
We may request information reasonably necessary to verify your identity and protect personal information from unauthorised requests.
16. PRIVACY COMPLAINTS
You may contact us if you believe:
• Personal information has been mishandled
• This Privacy Policy has not been followed
• A privacy request has not been handled appropriately
• Information has been collected, used or disclosed without an appropriate basis
• A service provider has mishandled information connected with Modern Viking
Send the complaint to:
support@modernviking.com.au
Please include:
• Your name and contact details
• A description of the concern
• Relevant order or account information
• The outcome you are seeking
• Any supporting information
We will acknowledge and investigate the complaint and aim to respond within a reasonable period, ordinarily within 30 days.
Where the Privacy Act applies and you are not satisfied with our response, you may be entitled to contact the Office of the Australian Information Commissioner.
Depending on your location, another privacy or consumer regulator may also be available.
17. CHILDREN AND RESTRICTED PRODUCTS
The website is not specifically directed toward children under 16.
We do not knowingly seek to collect personal information directly from a child under 16 without appropriate authority.
Knives, swords, axes and products specifically identified as age restricted may only be purchased in accordance with:
• The age requirements displayed with the product
• Applicable laws
• Our Product Safety, Age & Liability Notice
• Any required verification process
A parent or guardian who believes a child has provided personal information without appropriate permission should contact us at:
support@modernviking.com.au
18. THIRD-PARTY WEBSITES AND SOCIAL MEDIA
The website may contain links to:
• Third-party websites
• Payment services
• Social-media platforms
• Review platforms
• Delivery providers
• Other services that Modern Viking does not control
Those third parties may collect and handle personal information under their own privacy policies.
This Privacy Policy does not govern an independent third party’s handling of personal information, except to the extent that Modern Viking remains legally responsible for a provider engaged on our behalf.
Customers should review the privacy information provided by a third party before submitting personal information directly to that third party.
19. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy when:
• Our information-handling practices change
• We introduce, remove or change service providers
• The website or business changes
• Legal or regulatory requirements change
• Security or operational practices change
The updated version will be published with a revised “Last updated” date.
A policy update will not retrospectively create consent where consent is legally required.
Where a change is material and additional notification is appropriate or legally required, we may provide notice through:
• The website
• A customer account
• Email
• Another appropriate communication method
20. CONTACT MODERN VIKING
Questions, requests and privacy complaints may be sent to:
Modern Viking Pty Ltd
Email: support@modernviking.com.au
Website: modernviking.com.au
